Search
  • Will Cutteridge

Up ‘n’ Running

Welcome to the latest episode of our blog, where for the foreseeable future we’ll be releasing one a week! This week, due to popular demand, we’ll be sharing the Zeroo story. How did we get into markets and why Wapping?

Before we begin, if you like this blog remember to tell us in the comments and click the heart. Firstly, we love hearing from you, and secondly, it helps the internets algorithmy things promote our business to a wider audience. Finally, if you would like to keep up to date with all our activities at Zeroo, make sure you’re following our social media handles below:

Instagram - @zeroomarkets

Facebook - @zeroomarkets

Stomping Grounds Coffee getting fancy with their latte art!


I’ve often been approached in the market by our lovely customers (you) asking, how did you get into the markets industry and why Wapping? So, prior to our exciting German Beer Festival this Saturday, I thought I would write a blog for all of you interested in the Zeroo journey.

As a teenager, I was always looking for additional ways to pocket cash (legally of course), which led me into many conversations with various people discussing job opportunities. Over a conservation at a pub, where I was working at the time, a gentlemen raised the opportunity of working for Bath Soft Cheese, running a network of their weekly markets across the capital. As an amateur foodie, cheese seemed like something I could be involved in, so I chucked in an application and hoped for the best. A training course and 2 weeks later I was selling at a variety of markets across the capital, subconsciously forming the foundations for Zeroo. Unfortunately I don’t remember the name of the gentlemen in the pub, but I do remember pouring him a pint of Beavertown Gamma Ray.

It was there really that my passion for markets began, through small things like trading cheese for sandwiches among other weird and wonderful market quirks. Above all, when compared with conventional food shopping, it seemed like a more interesting and interactive experience, not to mention the unrivalled environmental benefits. With this foundation I started taking a look at the operational side, what worked, what didn’t work, and what could be done better? It was through this research and experience that I formed the mission statement for Zeroo.

So that just leaves the site, how did we end up in Wapping? Fortunately, I have family that live in Wapping and the site was found on an October Sunday amble (after a substantial roast dinner of course!). It almost felt like the site was purposely designed for our operation, so that evening I started putting the proposal together for the council. We got a very speedy response from Tower Hamlets stating, subject to Covid restrictions, they would be delighted to work with us to establish a market in this location, and it was there Wapping Docklands Market, and really Zeroo was born.

Taken when I found the site, dated 11th October 2020, at 14:55pm, 5 days after registering the business with Companies House.


There are a lot of people who have been instrumental in getting us to this stage, and after a blog on our story to date, it seems right to thank these people. Firstly, I would like to pass on our thanks to Divesh Gandesha at Tower Hamlets who initially responded to our proposal, and from there has been a great partner on the Zeroo project. Secondly, I would like thank all of our producers, with a few particular mentions. Ben, Charlotte and Kasia from Chegworth Valley; Dan, Alex and Ross from The Dorset Dairy Co, and finally Claire and Egle from Stomping Grounds Coffee. Thank you for your ongoing support from our launch, we look forward to working with you for many years to come. I would also like to pass on my thanks to Fabiana, our fantastic operations manager. Fabi has been with us since our launch and worked incredibly hard keeping the ship running smoothly, painting wonderful graphics on our chalk boards and generally getting up to speed with our mission (not to mention having to put up with me for 6 months!). Last but by no means least, I would like to pass on my thanks to all of you who make the project possible every week, our producers are constantly raving about how lovely the Wapping residents are (many of their staff fight over the job at Wapping!). Your custom is much appreciated by the entire market operation from organisers to producers, and we hope this comes across in your experience with us.


Thank you for reading the second in our new weekly blog series. If you enjoyed this blog remember to comment and click the heart! Finally, don’t forget to follow our social media handles below to gain an inside track on all our operations here at Zeroo:


Instagram - @zeroomarkets

Facebook - @zeroomarkets

Live sustainably, shop small, eat well.

49 views0 comments

Recent Posts

See All