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  • Will Cutteridge

Zeroo - Good markets doing good things…

Welcome to the latest episode of our blog, where for the foreseeable future we’ll be releasing one a week! This week, we would like to share our mission statement with our readers, what is Zeroo all about? Sit back, enjoy, and allow us to explain.

Before we begin, if you like this blog remember to tell us in the comments and click the heart. Firstly, we love hearing from you, and secondly, it helps the internets algorithmy things promote our business to a wider audience. Finally, if you would like to keep up to date with all our activities at Zeroo, make sure you’re following our social media handles below:

Instagram - @zeroomarkets

Facebook - @zeroomarkets

Ed Bucknall’s fantastic illustration of Wapping Docklands Market in full swing (@edjbucknall).


Here at Zeroo, we’re passionate about a sustainable planet, it sits right at the core of everything we do. We’re also passionate about great food, the UK boasts a thriving artisan food industry that’s relatively under-celebrated within the UK food chain. Zeroo was born to supply our customers with great food and sustainable alternative to conventional food shopping. Over 10% of the UK’s net carbon emissions derive from overseas food chains supplying the UK. By bringing our food production ‘in-house’, we significantly reduce our impact on the environment, we support and celebrate the UK’s thriving artisan food industry (predominantly made up of small independent businesses), and you consume fresh, seasonal produce with a higher nutritional value than produce derived from commercial farming practices.

Sound good? We’re not done yet, let’s talk about plastic. We're in the process of working with all our producers on reducing and eliminating the plastic consumed through their operations. Unfortunately this isn’t always viable, but where there’re no practical alternatives we ensure our producers are utilising the most widely recycled alternative, often HDPE, the most widely recycled plastic in use. It’s easy to look at all our operations at face value, but behind the scenes they’re thriving eco-economies delivering a real on-the-ground contribution to the climate fight.

So, you’re most likely reading this thinking how do we deliver on all this magnificence? We celebrate the incredible British food industry through running a network of food markets. Markets offer a platform for primary producers to sell their produce at a fair price whilst reducing global food mileage and celebrating great British food. By shopping with us you're supporting our mission to guide small businesses through making sustainable changes, whilst at the same time purchasing high quality, fresh, seasonal produce. In a nutshell, we run a network markets that celebrate the UK’s artisan food culture, whilst providing a platform for our customers to find sustainable solutions to the complex world of conventional food shopping.

With the new Netflix documentaries Cowspiracy and Seaspiracy, we have been made to feel guilty, daunted and doomed about the future of our planet. Well we’re here to change that, step by step comrades! It is exciting, it is important, and we’re making it happen. This is our mission statement, we’re proud to have you on board. Live sustainably, shop small, eat well.

Zeroo - good markets doing good things.

The team at Chegworth Valley during harvest at the Bramley Orchard (@chegworthvalley).

Thank you for reading the first in our new weekly blog series. If you enjoyed this blog remember to comment and click the heart! Finally, don’t forget to follow our social media handles below to gain an inside track on all our operations here at Zeroo:

Instagram - @zeroomarkets

Facebook - @zeroomarkets

Until next time friends…

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